LOS ANGELES: POM Wonderful will introduce a POMx Iced Coffee drink, starting today in New York, along with an extensive PR and advertising campaign. The national rollout will begin in January.
Dubbed the “healthy buzz,” the drink doesn't taste like fruit, but contains POMx, a tasteless supplement with antioxidants extracted from pomegranates.
Working with Mind Over Media PR for New York outreach, the effort will focus on the health aspect of the drink and will target younger consumers, said Rob Six, ...