PLEASANTON, CA: Polycom has enlisted Access Communication to help the company expand its pull in the mainstream media.
The company, which manufactures telepresence, teleconferencing, and videoconferencing equipment, plans to move beyond its outreach in the trade and vertical press to target decision-makers through outlets like The Wall Street Journal, The New York Times, and USA Today, said Caroline Japic, senior director of communications at Polycom.
“Travelers in hotel rooms read USA Today, and they're often thinking they don't want to ...