NEW YORK: Polo Ralph Lauren has named Hamilton South to the newly created position of chief marketing officer - a move designed to unite the retailer's PR and advertising functions.
At present South is senior vice president of PR, and works opposite a VP of advertising. But new corporate president Lance Isham has promoted him to oversee all communications, marketing, advertising and investor relations.
'We wanted someone to co-ordinate the whole opera-tion,' said a spokesperson. 'And Hamilton is perfect for ...