Having risen to the task of playing a key comms role in some of the US' fiercest political tempests, Tucker Eskew is ready to conquer his latest challenge - running his own consultancy.

Long before the internet, there was Tucker Eskew, a cog in Lee Atwater's personal search engine. As an intern at the White House, he'd work long days scanning books, magazines, and news broadcasts for Ronald Reagan's legendary political strategist. It was summer 1981 and Atwater was constantly on ...