When PlayIt OwnIt Ltd. subsidiary PokerShare.com launched last August, it was one of an estimated 400 Web sites vying for online players' attention and dollars.
While the client knew its business model offered something different - a percentage of the profits - it needed potential players to get that message, too. PokerShare.com enlisted PopCulture Public Relations to help differentiate it in the crowded market.
Strategy
PopCulture embraced the aggressive market head-on, says agency principal Darren Shuster. The firm - supported by PokerShare.com CEO ...