NEW YORK: Pokemon USA has named Amy Wexler to be its first-ever PR director as the company expands its US base of operations to support the wide range of Pokemon products in America and across Europe.
"We'll be pulling together programs that benefit the brand and maintaining recognizability," said Wexler. "There's a lot of competition right now."
Prior to Wexler's hiring, Pokemon handled PR through its marketing department.
Pokemon has used a New York agency, A. Lavin Communications, for the opening of its ...