Positioning your client as a leader in any field is a challenge to even the most seasoned PR professional, but technology now offers podcasts as the latest thought-leadership tool in the arsenal.
"With the rise of vehicles like podcasting, I think it is a natural opportunity for PR to get involved in taking content to direct audiences," explains Sheri Baer, broadcast director at The Hoffman Agency.
"We think that it's smart as a PR agency, and especially for our clients, to ...