Far from killing it, the Internet is giving radio - and, by extension, radio PR - a whole new lease on life.
Distributing ANRs or other material to radio news teams has been a lot easier, thanks to the use of Web sites and e-mail, and audio simulcasts have given radio stations many more potential listeners than ever before.
More recently, though, podcasts posted on corporate Web sites or third-party sites like iTunes have allowed PR firms to target clients' customers more ...