Podcasts
What are some tips for creating a podcast?
Podcasting is not necessarily a do-it-yourself tactic, but most of the needed tools are relatively inexpensive, says Rodger Roeser, president of Eisen Marketing Group. There is also no substitute for a solid script and comfortable “on-air” talent to make it more professional.
“Work[ing] with a current or former broadcast journalist... is ideal,” he says.
Start with your general concepts. Is it audio or video? Formal or informal? What do you want it ...