STRASBOURG, FRANCE: Aventis has handed all marketing responsibilities for its global oncology franchise to Team Aventis Oncology, a network created by Omnicom's Diversified Agency Services (DAS) division, on which the holding company will rely on Porter Novelli (PN) to provide full PR support.
The new unit - which is somewhat similar to OneBlue, a PR team led by Ketchum, but made up of pros from other Omnicom firms that was created in 2001 for the sole purpose of servicing IBM ...