BOSTON: Omnicom siblings Porter Novelli and Copithorne & Bellows
have made their long-rumored alliance official, with the firms
announcing last week that C&B will become PN’s hi-tech division.
BOSTON: Omnicom siblings Porter Novelli and Copithorne & Bellows
have made their long-rumored alliance official, with the firms
announcing last week that C&B will become PN’s hi-tech division.
The path for the announcement was cleared by Brodeur Worldwide’s
decision to operate independently and drop Porter Novelli from its name
(PRWeek, Nov. 8). Rather than co-brand the agencies (as PN once ...