SAN FRANCISCO: Because brand reflects an audience's emotions toward a company or product, it's a concept PR has a tremendous role in influencing, said Porter Novelli chairman Bob Druckenmiller at his PRSA session on branding.
Schwartz Communications EVP Gary Thompson also hosted a similar workshop.
PR's role is to get all audiences - such as employees and investors - to embody that brand's promise, said Thompson. While Disney wants to be the happiest place on Earth, he explained, its employees might tell ...