WESTPORT, CT: Playtex Products has selected GolinHarris as its AOR for North America, following a competitive review. The brand issued an RFP in the spring as part of an effort to upgrade its external marketing capability, explained Julie Elkinton, VP of marketing for Playtex North America.
The brand, which was acquired by Energizer Holdings in 2007, includes Hawaiian Tropic and Banana Boat suncare, Playtex feminine care and infant care, Diaper Genie, Wet Ones, and Playtex Gloves.
The agency will provide marketing communications, social media, and ...