In choosing New Orleans as the site of its annual sales meeting, information management services provider Recall "wanted to give back economically to an area that had suffered some damage," says John Walker, Edelman SVP. "In doing so, it would instill good will upon the business community as a good business partner."
Strategy
Recall worked with Edelman to not only engage employees, but also to make a name for itself in the market. "We wanted to do something that would have a ...