Client: The Heritage Classic Foundation (Hilton Head Island, SC)
Agency: Dixon Schwabl (Rochester, New York)
Campaign: Get Your Plaid On!
Duration: January 1, 2011-May 1, 2011
Budget: about $40,000
The Heritage Classic Foundation is a nonprofit that organizes and runs the Heritage PGA Tour golf tournament, proceeds from which benefit other local nonprofits. The tournament and the foundation are steeped in Scottish tradition – tournament winners receive a special plaid jacket and 18th century Scottish golfer ...