DALLAS: Pizza Hut is raising money for the fight against world hunger with an integrated campaign using traditional media and blog outreach and digital partnerships.
The company has launched the “Share a Slice of Hope” effort with the goal of raising $2.5 million by the end of next month. The restaurant chain developed the campaign to beat the $2 million it raised last year, said Chris Fuller, director of public affairs at Pizza Hut.
To raise awareness of the initiative, Pizza ...