After a third-party taste test showed that Pizza Hut pan pizza beat its competitors two to one, the company launched a new brand position in January declaring it "America's favorite pizza."
The company wants to emphasize this status while getting customers more engaged with the brand by capitalizing on the appeal of social networking sites and user-generated content.
Idea: Chris Fuller, associate PR manager at Pizza Hut, said he began to notice that positive consumer feedback was languishing in his office. "How ...