What should I know when pitching stories for commercial talk radio?
"In talk radio, the energy that comes through the voice of your spokesperson is critical," says Katie Pagenkopf, assistant producer for The Lisa Birnbach Show.
Most talk radio is programmed around the fact that the average listener is in a car flipping channels every two to three minutes. There is no time for the guest - your spokesperson -to ease into the interview.
"You also need to know the conversation ...