What is the best way to net coverage on satellite radio shows?
Satellite radio companies XM and Sirius are now trying to merge, which may alter future outreach. The two ended 2006 with over 13 million subscribers between them, so PR pros have reason to include satellite radio in broader initiatives.
"As with pitching traditional radio outlets, the first key is to lock in on the right producer," says Richard Strauss, president of Strauss Radio Strategies. XM and Sirius offer hundreds of ...