Radio
What is important to remember when pitching radio?
It is vital to keep location in mind when pitching radio, because stations and local networks are always seeking ways to localize a story, says Curt Gill, operations manager at News Generation.
“One method of localization is to have a general release, but provide stations with additional supporting information, [such as] state-by-state statistics [from] a survey or study that evaluate each area,” he suggests.
Providing stations with an individual release by market featuring ...