When must I start to think about pitching holiday gift guides?
A well-timed question, says Amy Bates Stumpf, president of The Gift List. "Holiday gift guides often have a longer lead-time than you expect," she adds. Many national glossy titles review submissions in June. By June 30, a portion have closed.
"[Most] holiday gift guide editors want press submissions in by early July," Stumpf notes. "Unfortunately, many PR pros don't start holiday campaigns until after Independence Day."
Starting a proper campaign in ...