LONG BEACH, CA: Car audio and home entertainment company Pioneer Electronics has named Allison+Partners its PR AOR after beginning a review in March.
Pioneer had worked with Formula PR for the past year after its previous incumbent since June 2010, Atomic PR, resigned the account to work with Sony Electronics, said Andy Parsons, SVP of corporate communications at Pioneer.
Formula representatives were not immediately available for comment.
Four agencies participated in the final round of the RFP process, said Parsons, ...