Client: Pinehurst Resort (Pinehurst, NC)
Agency: Conover Tuttle Pace (Boston, MA)
Campaign: Restoring the Spirit of Pinehurst No. 2
Duration: March 2010-May 2011
Designed by renowned architect Donald Ross and opened in 1907, the Pinehurst No. 2 golf course consistently ranked among the top US courses for many decades. Pinehurst Resort's director of marketing communications Kerry Andrews calls it the brand's “crown jewel,” noting it's widely considered Ross' masterpiece.
In recent years, public perception ...