With the housing market collapse and credit crunch, the real estate market shifted to a buyer's market, with favorable real estate prices tipping toward those in the market to buy.
Due to these changes, Pillar To Post (PTP), a home inspection company in 43 states, sought to align its messaging to better include sellers. After a first phase throughout 2007 that developed the home pre-inspection trend, the company looked to 2008 to garner media attention.
Strategy
With the support ...