Perhaps it is a sign of the times, but it is still rare when a weight-loss plan is the central facet of a company's image-enhancing campaign.
For southeastern grocery store chain Piggly-Wiggly, however, a makeover of its portly mascot Mr. Pig is a primary facet of a branding effort kickstarted two years ago by president Larry Wright.
The Memphis franchiser slimmed down Mr. Pig to make him more relevant to today's more health-conscious customers. The new Mr. Pig - who ...