NEW YORK: Piaggio Group USA has selected Access Communications as its AOR for the Piaggio and Vespa brands.
The agency will work on a two-pronged campaign that promotes the company's "Vespanomics" initiative, which touts the role scooters play in reducing energy consumption and traffic congestion, said Heather Silverberg, SAE at Access.
Initial PR efforts, which will have a decidedly green focus, include raising public awareness about scooters, and media outreach that targets mainstream, consumer, lifestyle, and green press, as well as blogs, ...