WASHINGTON: A new initiative could change the manner in which healthcare organizations involved in the manufacturing and distribution of pharmaceutical products communicate with one another in the wake of a major public health emergency.
The partnership – which includes the American Hospital Association, American Red Cross, and the Pharmaceutical Research and Manufacturers of America (PhRMA), among others – began to take shape early, culminating this month with the announcement of Rx Response.
The communications effort takes two forms, one to coordinate communications ...