Organization: Greater Philadelphia Tourism Marketing Corp.
Campaign: Boundless Philadelphia
PR team: In-house PR
Other marketing: Print ads, Philadelphia agency Red Tettemer
Launched: June 21, 2006 - the first day of summer
Budget: $1.7 million
Objective: While Philadelphia is a top destination for vacationers with a penchant for history, it's probably not top of mind among outdoors buffs. The city hopes to change that with its new effort aiming to tout places like Schuylkill River (pictured), Ridley Creek State Park, and Sedgley Woods, as well as local ...