Client Philadelphia Retail Marketing Alliance (Philadelphia)
PR agency LevLane (Philadelphia)
Campaign Be In On It
Duration Ongoing
Budget $203,000 total
The Philadelphia retail community needed to update its image. "People outside the area didn't have an accurate idea of what was happening here," says Michelle Shannon, marcomms VP for Center City District, a Philadelphia Retail Marketing Alliance member.
The campaign had two main objectives: to educate the public about the city and attract new and high-end retailers to it.
Strategy ...