PHILADELPHIA: The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has launched a branded page on Foursquare, as part of a campaign to target the location-based social networking site's 7.5 million users.
On the branded page, foursquare.com/visitphilly, users can access travel tips left by Visit Philly, the GPTMC's consumer brand, as they “check in” to spots in and around the city.
Caroline Bean, GPTMC's manager, national media relations/social media, said the campaign is being promoted on its social media channels, including its blog, Twitter accounts, ...