Last month, at the Pharmaceutical Marketing Research Group Annual National Conference, I participated on “The Coming of Age of Social Media and Healthcare” panel.

My fellow panelists were the always pugnacious FDA legal consultant Arnie Friede, UCB's senior product manager for consumer marketing Pat Choumitsky, and Eric Schultz of QuantiaMD. The session was ably moderated by Mark Bard, the founder of the Digital Health Coalition.

Here are a few thoughts on the subject that arose from this event:

How many times have ...