NEW YORK: Over 150 communications professionals gathered at PRWeek's inaugural healthcare conference, "Pharma's PR Diagnosis," to hear from a series of speakers and panelists about the power of PR in the pharmaceutical industry.
The November 20 event focused on the branding, integrated marketing, regulatory, and ethical issues dealt with on a daily basis by healthcare communicators.
Following the unveiling of Ernst & Young's inaugural global pharmaceutical report (PRWeek, November 25), Steve Lampert, senior director of public affairs for AstraZeneca, discussed branding strategies ...