NEW YORK: AstraZeneca is reaching out to the Africa- American and Hispanic communities in an unbranded campaign to educate parents about the symptoms of pediatric asthma.
The drug company is taking its bilingual EveryKidz bus tour to five cities with a high prevalence of the disease. It is also partnering with local organizations and doctors in each community.
"It's not just the cities, but the events we're tying into – [events] where family come together," said Shannon Oates, senior brand manager at ...