EXTON, PA: Pharmaceutical company ViroPharma has released a film called Swell, which chronicles the trials of having a rare disease, including genetic malady hereditary angioedema.
Kristina Broadbelt, a spokeswoman for the company, said the goal was to roll out a product that stood out from typical informational pharma videos.
“We didn't want to do a boring patient video. We wanted a film that could stand on its own,” said Broadbelt. “We wanted to bring a different perspective, not a pharmaceutical company perspective.”
ViroPharma hired the documentary film ...