Colgate-Palmolive recently enhanced its "Healthy Mouth, Healthy Body" program with a campaign that aims to educate women about the association between heart and gum disease.
In addition, Ketchum launched a research tool for CPG and over-the-counter health products that communicates wellness benefits, due to consumers taking more responsibility for their health. At the time, the firm told PRWeek (prweekus.com, December) consumers spend nearly 20% of their monthly disposable income on brands ...