Procter & Gamble has deservedly won much attention and acclaim for its groundbreaking study into the ROI of PR, and our cover story this week goes inside the company to look at the process behind the scenes, and how it will drive its marketing efforts going forward.
But one question that came out of
PRWeek's conversations with the Cincinnati giant was, put simply, where next? As Hans Bender, external relations manager, global household care for P&G, asked: Now that we know ...