CINCINNATI: Procter & Gamble's Dawn dish soap has boosted its consumer engagement to promote its second Junior Wildlife Champions education program. The initiative helps to save birds and marine wildlife from natural and man-made disasters.
Dawn, which has helped to “save wildlife for more than 30 years,” launched the first edition of the program last year to educate 1 million elementary school students, said Michelle Lohman, external relations manager for the brand. This year, Dawn has expanded its reach in ...