CINCINNATI: Procter & Gamble has launched an online soap opera to promote its Cheer laundry detergent.
The online soap opera stars Cameron Mathison of ABC's All My Children and is set in the fictional community of “Brighten Bay.” In addition to watching webisodes, visitors to www.BrightenBay.com can learn about the characters, test their soap opera knowledge and enter the “Sparkle Like a Star” sweepstakes for a chance to win a trip for two to LA and meet Mathison. The Web ...