CINCINNATI: Procter & Gamble has begun rolling out a number of tour initiatives to support its My Black is Beautiful campaign targeting African-American women.
Scheduled to roll out in 2008 is the My Black is Beautiful Conversation Tour. The weekend-long tour visits select cities and is designed to engage women in developmental activities, as well as to offer beauty and lifestyle tips.
Additionally, elements of My Black is Beautiful will be included in the Pantene Total You Tour, which travels ...