With 175 years of history behind it, Procter & Gamble knows how to change with the times. PRWeek charts the successes and challenges ahead for the CPG giant and its high-profile brands.
Charmin, Pampers, Tide – household names we have known since childhood. Behind these billion dollar brands and many others is Procter & Gamble, a global CPG powerhouse on the cutting edge of marketing that got its start 175 years ago when William Procter and James Gamble invested ...