CINCINNATI, OH: Procter & Gamble continued its multimillion-dollar investment in aligning its Tide and Downy products with fashion, through a new partnership with Ann Taylor Loft.
The effort includes a national tour, media outreach, and an interactive component at Ann Taylor stores. It is part of P&G's $60 million effort – with $10 million invested in PR – to link its new Total Care product lines from Tide and Downy with fashion, said Kash Shaikh, head of external relations for ...