CINCINNATI AND PARIS: Procter & Gamble has awarded a new unnamed division of the Publicis Groupe all of the marcomms activity for its Oral-B product line, the number-one selling toothbrush brand in the world.
As part of the alignment, which might serve as a prototype for future P&G brands, the company is also piloting a new compensation model. Elizabeth Ming, external relations, oral care at P&G, said the consumer products giant, which reportedly spends around $6 billion a year on advertising, ...