CINCINNATI: Procter & Gamble is expanding its My Black is Beautiful (MBIB) marketing program through collaboration on a new TV series set to debut on BET this March. Working with multicultural firm Footsteps Group, P&G is focusing its PR online.
Kisha Mitchell Williams, multicultural brand manager for P&G described the series as "Style magazine meets The View." The first episode will salute Michelle Obama, as a recent P&G-conducted survey found that 90% of black women believe her role as First Lady ...