CINCINNATI, OH: Procter & Gamble is rolling out its Pantene Beautiful Lengths campaign today backed by a PR push starting this morning on NBC's Today show.
Actress Diane Lane was scheduled to appear on this morning's show to cut her hair and donate it to the Pantene campaign, which encourages people to grow, cut, and donate their hair to make wigs for women who have lost hair due to cancer treatment.
Anthony Rose, associate director of global beauty ER (external ...