Aided by agency support, P&G stays ahead of the curve in PR using finely targeted strategies
Procter & Gamble has been quite the object of attention in the PR world lately. The behemoth that boasts the world's largest advertising budget turned heads in the agency world when it claimed to have cracked the code of marketing services measurement, and PR ended up as the most highly ranked discipline.
But P&G's commitment to PR has always existed - and on a global ...