CINCINNATI, OH: In an effort to engage Gain's more than 525,000 Facebook fans, P&G has rolled out the "Smell Like a Million Bucks Contest," asking consumers to submit videos on the social media platform explaining why they use the detergent, and more.
"One of the wonderful and powerful things behind our brand is our fans," Sarah Pasquinucci, external relations manager for Gain at P&G, said. "They are incredibly passionate about the brand, and very loyal to Gain. The more that we ...