CINCINNATI: Hoping to spur sales of its new Pampers Rash Guard
diapers, Procter & Gamble is hitting the road with a seven-city PR
campaign.
CINCINNATI: Hoping to spur sales of its new Pampers Rash Guard
diapers, Procter & Gamble is hitting the road with a seven-city PR
campaign.
The program, coordinated with agency of record Fleishman-Hillard, will
feature prominent New York pediatrician Dr. Paula Elbirt as well as
local pediatricians in the target markets of San Francisco, St. Louis,
Phoenix, Detroit, Philadelphia, Cincinnati and Tampa.
P&G introduced Pampers Rash Guard ...