CINCINNATI: Procter & Gamble has asked its PR and ad agencies to take a closer look at how the consumer-goods company can use key influencers in its marketing efforts. P&G, one of the world's largest consumer marketers, also wants firms to consider how to more closely integrate PR, advertising, and other marketing efforts.
The directives resulted from Buzzpoint, an internal meeting P&G held in November where roughly 600 company staffers heard from such speakers as Al Ries, coauthor of The Fall ...