CINCINNATI: Procter & Gamble will begin promoting brands such as Vicks, Metamucil, and Pepto-Bismol in new global markets, as part of a partnership with generic drug maker Teva Pharmaceutical to combine their over-the-counter drug businesses outside North America.
Denise Bradley, senior director, corporate communications for Teva Pharmaceuticals – Americas, said PR initially focused on investor relations, including a joint CEO webcast in addition to each company hosting a call with their investors. She said a media webcast targeted mostly business ...