NEW YORK: Pfizer has selected JeffreyGroup to conduct a public health campaign across Latin America after a competitive review.
The effort, which will launch in the fall as an unbranded initiative, will aim to educate Latin American adults about pneumococcal disease and available vaccines. Approximately 125,000 Latin Americans over the age of 50 die each year from pneumococcal disease, which can cause pneumonia, meningitis, middle ear and sinus infections, and infection of the blood.
JeffreyGroup will be responsible for strategic ...